Resume

Crafting and sharing the vision and execution of ODOT’s Urban Mobility Strategy for internal and external audiences.  

➥ Serve as lead PIO on the I-205 Abernethy Bridge Project, charged with messaging program milestones, travel impacts while coordinating crisis management communications and response for the agency's largest construction project since the 1980s.

➥ Collaborate on the I-5 Rose Quarter Project Team which recently secured a $455 million federal grant - the largest ever secured by the agency - while crafting and sharing program highlights and timeline to internal and external audiences.

➥ Research, write and edit weekly and bi-weekly Urban Mobility Strategy reports for Governor Kotek encapsulating updates on all active projects in the Portland Metropolitan area.

Provided strategic oversight and direction for organization-wide communications, including media operations with a focus on communicating mission and vision, while serving as a media manager. Enabled producers and talent to tell engaging stories of conference and member institutions through effective management of national and regional basketball broadcasts. Accomplished organizational goals and objectives by delivering metric-based analytics for social media messaging and brand awareness initiatives.

• ➥ Managed communication with other campuses and local and national media to update game, event times, and sites during Covid to expedite postponed, canceled, or rescheduled events; collaborated regional and national broadcast media to adapt and ensured preparedness for contests in a volatile environment.
• ➥ Promoted 160 intercollegiate athletic teams and thousands of student-athletes each year in close collaboration with communications teams across all 10 campuses within the WCC; provided training, expert advice, and technical/onsite support to staff members.
• ➥ Orchestrated the WCC Major Rebranding Initiative (2019), providing messaging and details throughout all phases.
• ➥ Served as a media manager for 8 WCC Basketball Tournaments & 3 NCAA Men’s Basketball Regionals.
• ➥ Enhanced WCC men’s and women’s basketball programs developing, onboarding, and managing three independent contractors.
• ➥ Enhanced business awareness and visibility by formulating and implementing marketing, public relations, and branding strategies, while hosting various national events, including: WCC Basketball Tip-Off events, WCC Social Media Boot Camps & the WCC Tournament “Decade in the Desert” anniversary.
• ➥ Promoted the launch of “The Russell Rule” a groundbreaking commitment to hiring diversity in the West Coast Conference and its member institutions (2020).
• ➥ Built personal brand awareness for the Naismith Hall of Fame Inductions for Rick Adelman, Steve Nash, & Bill Russell.

Assisted the director of athletic communications in managing publicity programs for three top-20 athletic programs. Implemented innovative approaches and leveraged advanced platforms to ensure effective communication and promotion of athletes.

• ➥ Developed All-America campaign for future US Women's National Team star Lynn Williams
• ➥ Served as the primary publicist/liaison for three top-20 programs
• ➥ Enhanced social media footprint and developing strategies for assigned sports
• ➥ Advised student-athletes in responsible social media practices

Used expertise and personal contacts to successfully promote, publicize, staff and recap hundreds of Division I athletic contests, showcasing the accomplishments of student-athletes, coaches and staff.

• ➥ Wrote, directed and produced the inaugural “Hilltop Awards” celebrating the 2011-12 season
• ➥ Oversaw development of DonsTV which attracted 120,000-plus video views since August, 2011
• ➥ Established and/or refocused USF Athletics presence in social media (Facebook, Twitter, YouTube).
• ➥ Served as primary contact for all 14 Division I sports offered at some point during tenure.
• ➥ During 2011-12 worked men’s soccer, men’s basketball, volleyball, men’s and women’s golf and track.
• ➥ Expanded and enhanced historical records for baseball, men’s basketball and men’s soccer.
• ➥ Redesigned, wrote, edited and produced 60-plus major publications and provided supervisory or editorial assistance on multiple additional publications.
• ➥ Promoted and publicized 24 teams or individuals qualifying for postseason berths, including baseball’s first ever NCAA Regional (2006) and volleyball’s inaugural NCAA appearance (2003).

Assisted the director of athletic communications in managing publicity programs for six nationally competitive Division I athletic programs. I cultivated and nurtured relations with media outlets, key prospects, and other companies.

• ➥ Promoted and marketed the volleyball program which won two straight WCC Championships and advanced to two NCAA Tournaments.
• ➥ Devised and implemented successful All-American campaign for future Olympian Petia Yanchulova.
• ➥ Produced six major publications and provided editorial assistance on additional publications and promotional pieces.

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